my career history

From Branding to Print, Packaging to Environment and Retail graphics, I am a Creative Director with over 13+ years of design agency and client-side experience.

My skills include:

• Team Building & Management
• Planning & project implementation
• Board level presentation & pitch-winning track record
• Delivering effective visual & verbal brand solutions across integrated touchpoints
• Fostering client & supplier relationships at local, national & international level

My diverse background consists of clients from sectors such as:

• Fashion, Beauty, Cosmetics & Fragrance
• High Street & Luxury Retail
• Travel Retail
• Banking & Insurance
• Telecommunications

I have been fortunate enough to have worked both in Singapore and in London - within design & advertising agencies, as well as on client-side. This has given me useful insight into identifying cultural similarities and a balanced view between the design agency and its clients' needs.

Luxury fashion brands I continue to work on include Versace, Moschino, Salvatore Ferragamo, DSquared2 and the British cult brand John Richmond

Previous brand experiences include:

• ABN Amro
• BT
• Bupa Healthcare
• Budgens
• Land Securities
• World Duty Free
• Alpha Retail
• Harvey Nichols, Harrods & Debenhams
• Jaeger
• Theo Fennell
• Matthew Williamson
• Dolce & Gabbana